News and Information
All GCSAA partners recommit to Partner Recognition Program
Parties see relationship as win-win
At least one economic stimulus package has been met with widespread approval.
“The feedback from our partners regarding the first year of this program has been extremely positive,” GCSAA CEO Mark Woodward, CGCS, said. “The Partner Recognition Program offers industry strategic, diverse and ongoing means to communicate with our members. It also reinforces the investment industry makes to the association and the profession."
GCSAA’s Partner Recognition Program provides year-round exposure opportunities based upon a prescribed level of investment. GCSAA industry partners can choose among Platinum, Gold and Silver levels as a means to achieve marketing objectives. Each level provides unique communications and recognition options to position themselves in the marketplace. Vehicles in the program include the Golf Industry Show, GCSAA Education Conference, Golf Course Management magazine, media communications, and GCSAA.org. Additional opportunities for exposure within GCSAA membership, committees, chapters, career services and others exist as well.
“We view this program as way for the industry to invest in GCSAA and the GCSAA member," Woodward said. "These funds are directed to programs and services that advance golf course management and ultimately the golfer's enjoyment of the game. I appreciate the vision and confidence of the industry in their partnering with us. It is a true partnership in every sense of the word. I know our members value the support."
Components of the program were developed based on feedback from industry. Among the most revealing findings was that 82 percent of golf course superintendents are more likely to purchase from a company that supports GCSAA. The association’s primary communications vehicles are the most read in the industry and are considered by industry to be the cornerstone of its marketing activities. Among the other features that companies desired in their marketing mix were to maximize year-round visibility, secure proprietary options and to engage in philanthropy in a strategic manner by supporting The Environmental Institute for Golf.
GCSAA is a leading golf organization and has as its focus golf course management. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to more than 21,000 members in more than 72 countries. GCSAA’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. The association’s philanthropic organization, The Environmental Institute for Golf, works to strengthen the compatibility of golf with the natural environment through research grants, support for education programs and outreach efforts. Visit GCSAA at www.gcsaa.org.
For more information contact:
Mark Bisbing, GCSAA director of corporate marketing and sales, at 800-472-7878, ext. 5150 or firstname.lastname@example.org