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Michigan Golf Business Virtual Conference Series

Posted on November 18th, 2020

 

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Agenda

Tuesday December 1:  CLICK ON THE IMAGE TO HEAR KRAIG’s INVITATION

Snapshot 1 10 20 2020 11 38 AM

  • 9:00am: Reception/Registration Area:  The MGCA Staff will be “online” to greet you between 9:00 and 10:00. Log onto the Conference and view the daily greeting from MGCA’s President Gilda Johnson. She will help you make the most of this virtual conference series with important “how to’s” and helpful tips.
  • 10:00am-11:00am: Kraig Kann – Headliner
    Learn ways you can make a bigger impact in your market and how to get people to pay attention.  Educational, interactive and inspiring, Kraig’s session will focus on  the  needs  of  the  golf  industry, building  personal and professional business influence. Learn the how-to’s of promoting your golf course as a hub for entertainment, fellowship and leadership. Questions will follow and there will be times within the session for interactive discussion.Sponsor:
    Spartan DistributorsEZ-Go

 

  • 11:15am-12:15pm:  Speed Networking:  In this “Hour of Power” networking you will be matched up randomly and connected with your peers. Speed networking is a structured and fast paced event. This gives you the opportunity to interact with fellow attendees, sharing experiences in a one-on-one session. We will kick it off with the topic: “How to be an Influencer” based on Kraig Kann’s session. Ready, set, go!Sponsor: US Golf Cars
  • 1:00pm-2:00pm:   Kraig Kann – Session 2:  Building a personal and professional brand is critical to your success. Learn how this benefits your course and customers. Kraig will push you to “elevate your business brand,” and “broadcast your business story” as never before. Questions will follow and there will be times within the timeframe for interactive discussion.

Sponsor:
golfcars plus logo 1

  • 2:30pm-3:30pm: Genius Lounge Area:  Looking to unwind after the day and want to connect? Have more questions for Kriag or other “geniuses” like yourself? Join the MGCA staff and fellow attendees in the “lounge” to share your light bulb moment from the day.
    KKPicture2

The foundation of Kraig’s career is unique and has allowed for the special teammates and multiple leadership and partnership opportunities. With over thirty years in television and radio broadcasting including 17 years at Golf Channel/NBC and over 3 at SiriusXM. Kraig was a sports executive serving as the LPGA’s Chief Communications Officer for five years. Having spent 3 years as a faculty member at Full Sail University’s Dan Patrick School of Sportscasting and almost a dozen as an entrepreneur starting and leading two consulting businesses, the MGCA is excited to welcome Kraig as our Headlining speaker. He has strategically pivoted his expertise in broadcasting, marketing communications, media strategy, brand messaging and presentation skills to build something uniquely special in the communications industry: the KANN ADVISORY GROUP.

“I’ve left my mark by elevating three strong brands in the world of golf.”


Thursday December 3:

  • 9:00am: Reception/Registration Area:  The MGCA Staff will be “online” to greet you between 9:00 and 10:00. Log onto the Conference and view the daily greeting from MGCA’s President Gilda Johnson. She will help you make the most of today’s conference events with important “how to’s” and helpful tips for vendor viewing.
  • 9:00am-12:30pm: Vendor Fair Viewing:  Get a head start on visiting the MGCA Business Conference vendors when you visit this room and see what it’s all about. Twenty of Michigan’s industry suppliers will be waiting to make your acquaintance. Map out ahead of time who you will chat with from 12:30pm-2:30pm.

Sponsor:

mi clubs self ins fund logo

  • 10:00am-10:45am: MGCA Member Meeting and Legislative Update:  We start the session with a brief MGCA business meeting to elect our board directors. MGCA’s strategic partner, Brian Calley, President of the Small Business Association of Michigan, will recap the 2020 election and how it may impact golf and your business.

Sponsor:

Spartan DistributorsEZ-Go

 

  • 11:00am-12:00pm: Breakout Sessions:
  1. Drive Employee Engagement Drive Property Performance – Answering and Delivering on the Right Questions to Ensure High Employee Engagement Levels to Generate Financial and Service Success. Sean Taylor, Founder and CEO of Up to Par Management  

    In this session, learn a proven strategy to increase your employee engagement to deliver for your property. Whether you are the owner of multiple golf courses or a department head, learn a variety of different tactics to increase the overall performance of your teams, managers, and leaders. Understand the direct relationship of employee engagement to profitability. Learn measurement tools that you can use to continuously improve your team’s performance. Train the processes and engage your teams to deliver on your property’s brand. Learn how to motivate millennials, Gen Y, Gen X, and get them all playing well together despite their radical differences.

  2. What are you doing for Customer Retention?  Expert Panel led by Ken Griffin, Director of Golf Sales and Marketing for Boyne Resorts  

    The silver lining over the last 6 months has been that golf has seen a huge resurgence in rounds of golf played. New players to the game create a bright future for golf. What we do now to build the relationship with the customer in person and digitally will help to retain them in 2021 and future years. How does email marketing, digital marketing, social media marketing compliment the customer service experience you provide at the course? Learn how to tie all of this together and get buy-in from all involved. Panelists: Josh Richter-Boyne Golf, Bay Paul-Course Logix, Mark Runchey-Fox Hills Golf & Banquet Center.

  3. 2020 Tax and Accounting Update:  Sarah Jennings, Maner Costerisan  

    Join us to reflect on 2020 from a financial perspective. We will have the top 10 things to be aware/wary of as you close the year and go over common questions we have received on the various 2020 legislative acts impacting your business (including PPP funding, PPE purchase considerations, employer payroll taxes and more.) 

  • 12:30pm-2:30pm Vendors Live Meetings:  Pop into each Vendor’s meeting room and hear what is new or tried and true. Stay for 5 minutes or as long as you wish. Visit at least ten vendors and be entered into our prize drawing.
  • 3:00pm-4:00pm: Speed Networking:  In this “Hour of Power” networking you will be matched up randomly and connected with your peers.  Speed newtorking is a structured and fast paced event. This gives you the opportunity to interact with fellow attendees, sharing experiences in a one-on-one session. Topic today is: “What was your take away from the breakout session you attended?”
  • 4:00pm-5:00pm: Genius Lounge:  Looking to unwind after the day and want to connect? Have lots of questions for the speakers or other “geniuses” like yourself? Join the MGCA staff and fellow attendees in the “lounge” to share your light bulb moment from the day.

Tuesday December 8:

  • 9:00am: Reception/Registration Area:  The MGCA Staff will be “online” to greet you. Log onto the Conference and view the daily greeting from MGCA’s President Gilda Johnson. She will help you make the most of today’s conference events with important “how to’s” and helpful tips.
  • 9:30am-10:30am: Behind the Scenes at the Golf Course:  Come and “tour” Eagle Eye Golf Course in Bath. Experience best management practices used as you walk through the course. The golf course will give a walk-through on everything from cart barn to catering. Tour the course for the first 30 minutes of the session and then go to the breakout that most aligns with your role at the course to join in facilitated discussion.
  1. Front of House (pro shop, merchandising, customer service, marketing, event sales)
  2. Back of House (food and beverage, inventory control)
  3. Maintenance on the course (golf carts, turf management, equipment)
  • 10:30am-11:30am Breakout Sessions: 
  1. MIOSHA, COVID Safety, and Your Course: Hear from MIOSHA Director, Barton Pickelman, and COVID Workplace Safety Director, Sean Egan, on MIOSHA’s response to COVID, free training resources available to you at the course, and specific questions you have in regard to your business.
  2. How to Protect Yourself as an Employer: Directors of Advocacy from National Golf Course Owners Association join together in this presentation. Prepare for the unexpected in these challenging times of COVID-19. From unemployemnt issues to working remotely and heading back to the office, be prepared with the “how to’s” and “what’s legal.” It’s critical to take every precaution seriously to protect yourself and your employees.
  3. Food and Beverage: 8 ways to make yourself more profitable:  

    In this session, Sean Taylor, Founder and CEO of Up To Par Management, has worked with dozens of clubs and community associations and will share his most effective and proven revenue-generating actions. He’ll discuss F&B trends, coming out of COVID, and specific strategies you can take to increase F&B and event revenue. He’ll also walk through the steps of designing, training, measuring, and reporting that lead to success in their restaurants, bars, events spaces and hospitality centers.

  • 11:30am-12:30pm: Speed Networking:  In this “Hour of Power” networking you will be matched up randomly and connected with your peers. Speed networking is a structured and fast paced event. This gives you the opportunity to interact with fellow attendees sharing experiences in a one-on-one session. Topic today is: “What are your golf cart maintenance tips and tricks for off season?”
  • 1:00pm-2:00pm:  Genius Lounge:  Looking to unwind after the day and want to connect? Have lots of questions for the speakers or other “geniuses” like yourself? Join the MGCA staff and fellow attendees in the “lounge” to share your light bulb moment from the day.

Thursday December 10:

  • 9:00am: Reception/Registration Area:  The MGCA Staff will be “online” to greet you between 9:00 and 10:00. Log onto the Conference and view the daily greeting from MGCA’s President Gilda Johnson. She will help you make the most of today’s conference events with important “how to’s” and helpful tips.
  • 9:30am-10:00am: Morning Chat with MGCA Leadership:  Tune in and hear from MGCA Leadership on the top three pain points that surfaced from attendees when registering. Hear their perspecitve before moving into the next session’s breakouts on a pain point in your operation you are looking to solve.
  • 10:00am-11:00am: Pain Points are Opportunities in Disguise:  These breakout sessions will be customized from you and your input!  When you register for the conference you will be asked to identify a “pain point” in your operation. From there the three most identified pain points become the breakout topic. Come chat with your peers in a facilitated discussion.
  1. Pain Point Topic 1
  2. Pain Point Topic 2
  3. Pain Point Topic 3
  • 11:00am: Thats a Wrap!  Hear from MGCA Executive Director, Jada Paisley. She will share the 2021 vision for the MGCA members including benefits and features of membership, special member only information access and new ways to meet, learn and share. 
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